CONSUMER QUALITY LEADER 2016 is a nationwide promotional consumer program held by the Economy Area Editorial Team, the national independent addition distributed with Dziennik Gazeta Prawna newspaper. The program objective is to select the best brands and companies in the opinion of consumers, available and operating at Polish market.
Both the participants and Laureates of the Program, are promoted in course of its holding in the issues of Economy Area and in the website: www.strefa-gospodarki.pl
In the age of a wide product offer, featured with a high number of variables, from product quality to its price, the Polish consumer selects the solutions which he considers to be the best ones. Many Polishes analyse the price level, recognisability of the brand, range of offered assortment, availability of a product or service, however the overwhelming majority buys the product being the best one in their opinion, being the leader in a given category. This opinion of Polish buyers became an object of nationwide studies performed within 2016 CONSUMER QUALITY LEADER PROGRAM.